5 Easy (Critical) Parts of Copy that Converts

So you want to make a website for your product or service. What should go on your landing page? How should you communicate with your customers? There are lots of answers to this question, but over about 15 years of building high conversion websites for customers, myself, and startups, I’ve learned that there are really just 5 things that a good landing page must have to have high conversion rates (here defined as above 5%).

Here they are:

Certainty

This may seem strange, but when people land on your website, they actually don’t…


Is Agile or Lean not working as you expected in your org? You might be missing a critical piece of the puzzle.

Five years ago, Tim’s company started to pay some serious lip service to being “lean.” It had started after management and HR brought in a lean speaker and consultant. After that managers and “lean champions” had been attempting to make the organization more “agile,” but upper management had not really embraced the new fad, and there was not help, buy-in, and training for folks on the front lines. Teams got changed around. …


The seventh reason will surprise you!

Politics is frightening in the U.S. right now. No matter what your agenda, its pretty obvious our government is not working as it should.

Once you get tired of the partisan back-and-forth, you start to go looking for serious and systemic solutions to our nation’s problems. Perhaps you look at how we can fix gerrymandering or campaign finance reform. Maybe you look towards how to alleviate poverty or improve education. These are all good answers, but there is another solution: make the largest 50 U.S. cities into their own states. …


4 Simple steps

Bing* goes the bell. The elevator door closes. You have roughly 30 seconds to pitch your project. What do you do?

Here’s a simple answer:

  1. The Problem
  2. How People Solve it Today
  3. Your Solution
  4. Its Benefits
  5. Call to Action (investment, apply, sign up, etc)

For example:

“1) Through user research, my team has found that people want to give more to charity than they do, what stops people from being more generous is not trusting that charitable organizations use the money efficiently. 2) Some people do research to try to find the best charities or find charities…


How progressives platform right wing agendas through their speech

TLDR — We’ve made enormous progress in the development of racial and gender inclusive language in the past twenty years, but now we must focus on the language of economic equity.

No Democrat in their right mind would utter the words “illegal alien,” and rightfully so. The phrase is exclusionary, racist, and xenophobic. Using exclusionary language platforms exclusionary and racist politics. …


How to end procrastination and take the first step towards becoming a productivity barracuda

“I am such a procrastinator”

“How does Jess get so much done?”

“I’m struggling to meet my goals.”

“I get so distracted. Maybe I have ADHD or something!”

If you’ve heard yourself saying or thinking these phrases, then read on. The skill of being productive is exactly that: a skill. No one is born with it. Everyone has to learn the skill and strengthen the muscle by flexing it.

There’s lots of ways to be productive, but one tool stands out, head and shoulders above the…


Three Metrics-Driven Steps to Build a Successful Business

I remember cracking the bright blue, hardcover, first edition copy of The Lean Startup by Eric Reis in 2012. That was my gateway drug into so much: startup, entrepreneurship, building and selling a company, and ultimately a career in product management in San Francisco.

I’ve learned a lot in the past 8 years and while the fundamental insights and principles of that book (and many others!) are still relevant, I’ve found that as an educator when I’m trying to teach product management and startup the framing of “MVP” and “Validated Learning” inspire…


Medicare For All means more than you think and is a pragmatic answer to how to effectively transform public safety in this country

The call to “Defund the Police” is a righteous one, but one that commentators and spectators have 1) a hard time understanding and 2) a hard time envisioning how to do it exactly. In reality, the police are an inexpensive band-aid solution to a truly expensive problem: systemic poverty. Defunding a hundred million dollars from the police will not fill the tens-of-billion-dollar challenge of the social ills that underlie criminal activity.

In this brief article, I would…


A New and Practical Solution to Improving Education

It is my job to convince you, dear reader, of a simple but profoundly beneficial plan to improve education in the US and around the world. This new plan consists is just one thing: the ability for citizens to create new institutions and new methods for higher education —to create wholly new colleges and universities.

At present it is virtually impossible to create a new college or university. I know it is nearly impossible because I did start one, successfully, and against all odds. It was not nearly impossible because it was…


How to be kind and virtuous in complex times

We shut down most of society because of an outbreak of COVID-19. However, new data shows that COVID-19 is only 2–3x more dangerous than the seasonal flu and, in retrospect, blanket shelter-in-place orders were an overreaction. Reasonable public health standards should reopen society while protecting and supporting the elderly and immunocompromised.

  1. Misunderstanding the Data — The current reporting and decision-making around COVID-19 is based on confounding the case mortality rate and the infection mortality rate. (more below)
  2. The Cost of Poverty & Isolation — Poverty and isolation can kill just as…

Braus

Educator, Founder, Engineer. Interested in Evidence Based Education and Solving BIG Problems.

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