5 Easy (Critical) Parts of Copy that Converts

So you want to make a website for your product or service. What should go on your landing page? How should you communicate with your customers? There are lots of answers to this question, but over about 15 years of building high…

4 Simple steps

Bing* goes the bell. The elevator door closes. You have roughly 30 seconds to pitch your project. What do you do?

Here’s a simple answer:

  1. The Problem
  2. How People Solve it Today
  3. Your Solution
  4. Its Benefits
  5. Call to Action (investment, apply, sign up, etc)

For example:


How progressives platform right wing agendas through their speech

TLDR — We’ve made enormous progress in the development of racial and gender inclusive language in the past twenty years, but now we must focus on the language of economic equity.

No Democrat in their right mind would utter the words…

How to end procrastination and take the first step towards becoming a productivity barracuda

“I am such a procrastinator”

“How does Jess get so much done?”

“I’m struggling to meet my goals.”

“I get so distracted. Maybe I have ADHD or something!”

If you’ve heard yourself saying or thinking these…


Educator, Founder, Engineer. Interested in Evidence Based Education and Solving BIG Problems.

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